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The Trustees &
Management Team

Trustees

David Dein MBE

David joined the Arsenal board in 1983 and was made Vice-Chairman in the same year. He also rose to Vice-Chairman of the Football Association and has served on numerous UEFA and FIFA Committees.

David Dein MBE

David joined the Arsenal Board in 1983 and was made Vice-Chairman in the same year.  He also rose to Vice-Chairman of the Football Association and has served on numerous UEFA and FIFA Committees.  

David was an early proponent of women’s football having been President of the hugely successful Arsenal Ladies Team

He was the man who had the foresight to bring Arsene Wenger to Arsenal in 1996.  During David’s reign, the Club won:

  • The League x5
  • The FA Cup x5
  • The UEFA Cup Winners Cup x1
  • The League Cup x2
  • The Community Shield x5

A total of 18 trophies!

David was a prime mover when the Premier League was launched in 1992.  As Greg Dyke, the former Chairman of the FA, told the Financial Times

“David Dein was the most revolutionary bloke I’ve met in football. David Dein created the Premier League, it was his idea.”

Last year the Daily Mail published a list of the 50 most influential people in the history of the Premier League and David was in the top ten with people like Sir Alex Ferguson.  

These days David spends much of his time speaking in businesses, schools & prisons including students of the world renowned Harvard Business School in Boston.

David was awarded an MBE by the Queen in the New Year’s Honours in recognition of his achievements.

Baroness Karren Brady

Karren Brady is Vice Chairman of West Ham F.C, a Peer in the House of Lords and features on BBC’s TheApprentice.

Baroness Karren Brady

Baroness Brady of Knightsbridge CBE

Karren Brady is Vice Chairman of West Ham F.C, a Peer in the House of Lords and features on BBC’s The Apprentice. She is one of the UK's leading Female Business Speakers and is anon-executive director of global media and university businesses.

Karren  is recognised as the first woman in football. She was Managing Director of Birmingham City Football Club from 1993 until 2009 and during that time, turned the Club’s fortunes around. She took over when Birmingham City was in administration and, in her first year at the helm, the club recorded a financial trading profit. In 1996 the Club made an overall profit for the first time in modern history and in February 1997 she launched the Club on the Stock market; Karren was the youngest Managing Director of a PLC in the UK. In October 2009 Karren sold Birmingham City FC for £82 million.

In January 2010, Karren was appointed Vice Chairman of West Ham United FC. Following her first twelve months at West Ham, the Club made a trading profit for the first time in its recent history. Karren has since grown all revenue streams at the Club exponentially. Under her leadership, West Ham as seen an overall income growth of 300%, now valued at £1 billion - propelling it to the 15th most valuable club in the world, and 7th most valuable in the Premier League.

In January 2013 she secured a move for the Club to the former Olympic Stadium in London. The stadium was named winner of Stadium of the Year (2017) and its sold out capacity of 60,000 boasts the highest number of season ticket holders in the capital.

Karren has led the West Ham United brand to become one of the fastest growing brands in global football, and one of fifteen leading football brands in the world, with an AA brand rating and a brand value of $303 million. With 42% brand growth in the last two years alone, Karren has successfully led West Ham to be recognised throughout the world as the Premier League’s rising star.

·       Cosmopolitan magazine's Woman of the Year, and named in the category of 'Woman Who Has Changed The World'.

·       Businesswoman of the Year

·       NatWest Spirit of Everywoman Award for services to women in business

·       100 Most Powerful Women in Britain

·       London's 1000 Most Influential People

·       Britain's Most Inspirational Women by the Breakthrough for Breast Cancer Inspiration Awards

·       CEO of the Year Award at the Football Business Awards

·       Women’s Hour One of the 100 most powerful women in the United Kingdom

·       Top 500 most influential and inspiration people in Britain

Dame Sally Coates

In September 2014, Dame Sally joined United Learning and is National Director of Secondary Education.

Dame Sally Coates

In September 2014, Dame Sally joined United Learning and is National Director of Secondary Education.  United Learning is the biggest Multi Academy Trust in the country with Dame Sally managing 46 secondary academies and 14 independent schools.  

Dame Sally was Principal of Burlington Danes Academy an 11 – 18 Ark Academy in Hammersmith & Fulham from 2008 -2014. The school has 67% pupil premium and mostly serves the very deprived White City Estate.  Burlington Danes was graded ‘Outstanding’ by Ofsted in November 2013. Dame Sally acted as Executive Principal at Evelyn Grace Academy in Brixton until July 2012 and was Executive Principal of Ark Putney and West London Free School until July 2014. 

Dame Sally was previously Head of Sacred Heart School an Ofsted ‘Outstanding’ VA school in Camberwell, London Borough ofSouthwark. She has always worked in inner city schools in London and has been in teaching since 1976.

Dame Sally chaired The Review of the Teaching Standards in 2012 and also chaired the Teaching Skills Test Review in 2013.

Her book ‘Headstrong’ 11 lessons of school leadership was published in February 2015.

The Secretary of State for Justice,Michael Gove, asked Dame Sally to conduct an independent review into Prison Education in 2015. The Coates Review reported its findings in May 2016. 

Dame Sally currently serves as:

Trustee on Unlocked graduate scheme of prison officers

Trustee on NCS (National Citizen Service)

Trustee on Twinning Project

Sally was made a Dame Commander of the British Empire (DBE) in the 2013 New Years Honours List.

Dame Sally was awarded Fellowship of the College of Teachers in May 2016 and Fellowship of City and Guilds in April 2019.

Rollo Head

Rollo is a Managing Partner and leads the global corporate and CEO positioning practice area.

Rollo Head

Rollo is a managing partner and leads the global corporate and CEO positioning practice area. He joined Finsbury in 2000 and has some twenty-five years of agency strategic communications experience, gained in both London and New York. He has led assignments across a wide range of clients, sectors and geographies, including significant corporate reputation, transactional and crisis communications experience. Rollo started his career at Lehman Brothers International where he obtained the relevant UK and US securities qualifications and is a graduate of Edinburgh University.

Jonathan Norbury

Jonathan Norbury is Head of Key Clients at Lloyds Bank Private Banking, a team that manages some of the highest profile clients of Lloyds Bank.

Jonathan Norbury

Jonathan Norbury is Head of Key Clients at Lloyds Bank Private Banking, a team that manages some of the highest profile clients of Lloyds Bank. A language graduate from Durham University, he entered the City in 1986 following a five year commission in the Army. He is actively involved in charitable work, being a trustee of The Old Vic Theatre and Global Make Some Noise (the in-house charity for Classic FM,Capital, Heart and LBC radio), as well as helping Tender, a domestic abuse charity.  He is keen to promote philanthropic giving and giving people a helping hand.

Greg Dyke

A British media executive, football administrator, journalist and broadcaster.

Greg Dyke

Since the 1960s, Greg has had a long career in the UK journalism. He is credited with introducing tabloid television to British broadcasting, and reviving the ratings of TV-am. In the 1990s, he held chief executive positions at LWT, Pearson Television and Channel 5

Greg was Director General of the BBC from January 2000 to January 2004

Greg was a director of Manchester United and chairman of Brentford football clubs, and from 2013 to 2016 was chairman of the FA. He was chancellor of the University of York from 2004 to 2015.

He is currently a panellist on Sky News' The Pledge.

Mark Phillips QC

Mark Phillips QC has been a barrister for 35 years. He was involved in the establishment of the Premier League for the “big 5 clubs”.

Mark Phillips QC

Mark Phillips QC has been a barrister for 35 years.  He was involved in the establishment of the Premier League for the “big 5 clubs” and has appeared for Lewis Hamilton.  He acted for the Bank of England on BCCI and Barings and is currently representing Lehman (US).  Mark sat as a Recorder in the Crown Court for 10 years. Mark is a School Governor of his old school, the John Hampden in High Wycombe.  In 2010, he established a charity dedicated to finding a cure for cervical cancer and he is a former member and supporter of the National Youth Theatre of Great Britain. Mark is married to Sam and they have 6 children who range from 6 to 29 years old.

Jason Swettenham

Jason is the Head of Prison Industries, Catering and Physical Education in HM Prison Service (All England and Wales) and is the charities specialist advisor on criminal justice.

Jason Swettenham

Jason is the Head of Prison Industries, Catering and Physical Education in HM PrisonService (All England and Wales). A self-confessed football nut and lifelong Man City fan.

He joined as a Prison Officer in 1992 and has “come up through the ranks”. Jason’s team manages a large team with an annual budget of £145 Million.

His remit is varied and covers all the work and occupational training for prisoners in each of the 105 public sector prisons across England and Wales. His team makes sure that the Prison Service is largely self-sufficient as they make all the clothing, furniture and infrastructure used in all prisons. Training includes all the major manufacturing trades including woodwork, engineering, printing, textiles manufacturing, laundries, plastic injection moulding and land based activities. 

Jason is also in charge of all the prison kitchens and all the food served to the 83,500 prisoners in England and Wales. His team produces over 91 Million meals per year.

He is responsible for all PE in England and Wales and is overhauling the delivery of Physical Education nationally. He is on a personal mission to improve the mental and physical health of those in custody via exercise and a nutritious diet. 

Robert Sullivan

Robert was appointed to lead The FA’s International and Corporate Affairs division in August 2018.

Robert Sullivan

Robert Sullivan, International and Corporate Affairs Director, The Football Association

Robert was appointed to lead The FA’s International and Corporate Affairs division in August 2018. His role involves overseeing an expansion in the English FA’s International engagement including opportunities to bid and host major International tournaments in the future, including the upcoming UEFA EURO 2020 matches at Wembley Stadium and the Women’s UEFA European Championship in 2021. Robert is also currently leading the work to assess the feasibility of a potential bid to host the 2030 FIFA World Cup. Previously Strategy and Communications Director, Robert led the England team’s off field programme during the 2018 FIFA World Cup which saw the team so successfully re-engage with the English media and public. At his time at The FA, Robert has also led on a range of other issues including Strategic and Business planning, investment into grassroots playing facilities, safeguarding and public policy. A trained management consultant, he is a former adviser to the Conservative Party and a range of private and public sector clients including Microsoft, Diageo, Sky, the Police Federation and the Disability Rights Commission

Ian Wright MBE

With 33 England caps, 185 goals for Arsenal and 117 goals for Crystal Palace, Ian is one of the UK’s all time leading goal scorers.

Ian Wright MBE

With 33 England caps,185 goals for Arsenal and 117 goals for Crystal Palace, Ian is one of the UK’s all time leading goal scorers. Along with Arsenal and Crystal Palace he also made a number of appearances for West Ham, Nottingham Forest, Celtic and Burnley after which he retired.

During Ians playing career he accumulated a number of honours:

Premier League:                             1997-98
FA Cup:                                           1992-93,1997-98
Football League Cup:                    1992-93
European Cup Winners Cup:         1993-94
UEFA Intertoto Cup:                       1999

Shortly after retiring, in 2000 Ian was awarded an MBE by the Queen in the New Year’s Honours in recognition of his services to football. Which he describes as his career highlight along with playing for England.

Ian has since firmly established himself as one of the most respected and knowledgeable football pundits in the UK. With regular slots on BBC, ITV and Premier League TV, Ian Wright is the ‘footballer’s hero’ and a legend to many.

In September 2019, Ian became an ambassador for Barclays Women’s Super League; promoting the game, the grassroots work Barclays is doing.

Ian is currently working with Spec savers encouraging people to take better care of their eye health and get regular checks.

Ian is one of the most respected football pundits due to his in-depth knowledge, incredible work ethic and honest opinions and not forgetting his infectious laugh.

Rick Parry

One of the UK’s most experienced leaders in football, Rick Parry - Chairman of the EFL Board - served as both chief executive of the Premier League between 1991 and 1997, and Liverpool Football Club between 1997 and 2009.

Rick Parry

One of the UK’s most experienced leaders in football, Rick Parry - Chairman of the EFL Board - served as both chief executive of the Premier League between 1991 and 1997, and Liverpool Football Club between 1997 and 2009.  

Vastly experienced, his main contribution to the formation of the Premier League was the introduction of a governance structure which included the formula for the sharing of TV revenues among Clubs. A formula which remained unchanged for 25 years.  

In 2008, a year in which the University of Liverpool awarded him an honorary doctorate for his services to the City of Liverpool, Rick was also elected to the Board of the European Club Association. Since leaving Liverpool the following year, he has carried out a variety of football related consultancy projects in Saudi Arabia, Qatar, the UAE, Jordan, the US and Mexico.  

Rick carried out two assignments for the UK government – joining the Sports Betting Integrity Panel in 2009 and advising the DCMS Select Committee on its football governance review in 2011.

In September 2016, he was elected to the Investigatory Chamber of UEFA’s Club Licensing and Financial Fair Play Control Board, having been nominated by the European Club Association. He stepped down in October 2019.

Rick brings a wealth of knowledge to the Twinning Project.

Nigel Wray

After graduating from Bristol, Nigel worked for a few years in merchant banking, before starting own business publishing financial newsletters.

Nigel Wray

After graduating from Bristol, Nigel worked for a few years in merchant banking, before starting his own business publishing financial newsletters.  Having nearly gone bust, the business recovered in time to become one of the first companies to float on the then USM (now AIM) Market where upon he effected a merger with a company called Carlton Communications, in video communications (Adam and the Ants video etc) which in turn became Carlton Television the owners of Thames Television and Central TV.

That was very well run by Michael Green so thinking that I knew something about property, which I didn’t, purchased a controlling share in a small property company, Gilbert House Investments, that, given a favourable climate, went on to purchase another much larger property company and then purchased Singer & Friedlander the merchant bank where I had begun my career.

Retaining my shareholding, I then moved on and this time found somebody, Nick Leslau, who was very able at property and over the next 20 years we built up a substantial property company called Burford Group which we then sold and formed Prestbury which is now essentially represented by two quoted companies on the Stock Market one called Max Property(now sold) and the other Secure Income Reit.

During that time I had the great fortune in the late 90’s to bump into Domino’s which without doubt is as predictable a business as I have ever come across.  This went from being a relatively small company to being by my standards a very large company and only last year after 17 years, did I finally exit.  We have now metamorphosed into holding stakes in over 20 quoted and un-quoted companies.  In every case, we are very long-term investors and in most cases have been invested in the company for most of this century.

Perhaps the thing I’m most proud of however, is over 20 years we have taken Saracens Rugby Club to being a respected name in this country and across much of the world, as European Champions twice over. The Saracens Foundation, our charitable arm, now connects with over 70,000 children per annum in the field of sport and education and are simply trying to help people become better people. That was also the reason we became the first professional club to set up a school, the Saracens High School, now with 340 pupils and growing..the power of sport to do good

Management Team

Hilton Freund

Chief Executive

Hilton Freund was fundamental to the launch of Twinning Project in October 2018 and has been a key factor to the growth and success of the initiative.

Hilton Freund

Chief Executive

Hilton Freund joined the Twinning Project prior to its official launch in October 2018 and has been fundamental to the growth and success of the initiative.  Hilton ensures a sustainable dialogue and relationship is created between the prisons and local football clubs.  He also serves on the Funding Committee of the Charitable Foundation overseeing grant applications and educational benchmarking.  Together with David Dein, former Vice-Chairman at Arsenal FC and the English Football Association, Hilton encourages prisons to use the social power of football.

Hilton has over 20 years corporate experience, having served in senior marketing and marketing communications roles.

Tom Hartley

Football Development Manager

Tom has worked as a football coach and coach educator for over 20 years with extensive experience in grassroots and academy football.

Tom Hartley

Football Development Manager

Tom has worked as a football coach and coach educator for over 20 years with extensive experience in grassroots and academy football. Tom has led on multiple football development programmes in England and around the world, supporting coaches, players and the development of the game. Tom worked at The Football Association for 10 years, leading on the delivery of The FA Skills Programme, and currently is involved in developing more opportunities for women & girls to play football, creating over 60,000 playing opportunities per year. Tom is an FA Affiliate delivering FA Level 1 & 2 coaching qualifications.

 Tom has led on the delivery of the Twinning Project at HMP Downview engaging numerous women through 2 cohorts of delivery on the project and looks forward in supporting football clubs in their delivery of the project across the country.

Daniel Meeson

Referee Development & Education

Daniel currently works at the Football Association as their National Referee Development Manager.

Daniel Meeson

Referee Development & Education

Daniel heads up all of the training, education, development and support provided to those 'ambitious' Referees in England who are trying to the climb to the elite levels of the game. He supports and is the technical lead for the Referees within the National League system - preparing them for their transition into the full time professional game. Daniel has also constructed and subsequently leads on the FACORE (Centre of Refereeing Excellence) programme which works with over 400 Referees nationwide who are showing exceptional levels of potential whilst having the opportunity to become our talent of tomorrow. Daniel has supported the Twinning Project since its infancy. He has since constructed a bespoke Referee education package to be delivered into the prison network which he will be supporting and overseeing during 2020. In October 2019, Daniel delivered the very first FA Referee Education programme in conjunction with the Twinning Project at HMP Lancaster Farms.

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